Casai
3.01x
return ad spend
66%
decreased cost per purchase
Have you ever struggled between choosing a hotel with inflated prices or an Airbnb that just wasn’t up to standards? Mexico City-based hospitality company Casai was founded to end that frustration. Casai wants to end the dichotomy between choosing a hotel or Airbnb by delivering its guests premium accommodations with locally sourced designs and integrated smart home technology. In October of 2020, Casai closed a $48 million Series A led by Andreesen Horowitz. With this new funding, the company had massive expectations of growth in both their native market of Mexico andabroad. Shortly after closing their round, Casai partnered with Omneky to help Casai take their sales to the next level.
Challenge
Marketing on Facebook can be daunting, as the seemingly nebulous algorithm takes the many inputs from the creative, primary text, headline, etc., and serves it to a self-selected target market. No matter the experience behind the marketer, guesswork has always been a part of the process – until now. Partnering with Open AI, Omneky’s proprietary AI technology and platform takes the uncertainty out of digital marketing. Through clear analytics, visualization and AI-driven ad generation, Omneky is changing the way digital marketing is done and has helped countless companies like Casai scale their growth.
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Solution
Our platform is first and foremost a custom solution. By simply inputting goals for your campaigns, the KPIs for which you want to optimize, and keywords related to your business, Omneky will suggest effective copy and images based on the most recent conversion data. It doesn’t just stop with the generation: thanks to our state of the art analytics dashboard, Omneky tags all creatives and copy, and identifies elements that positively and negatively impact KPIs, such as CTR and CPR. Any new creative launched is therefore armed with insights to create a positive feedback loop which constantly increases the performance of your ads.
Results
In 4 months of working together, Omneky has created:
- 5 unique campaigns for various countries
- 50+ Ad Sets
- Over 300+ unique ads
Thanks to Omneky’s game-changing platform and expert account management & auxiliary services these campaigns generated the following results:
- Achieved a 3.01 Return Ad Spend (compared to 0.29 previously)
- Decreased cost per purchase by 66%
- Reached 860,000+ on Facebook + Instagram Ads
* compared to non-Omnkey purchase driven campaigns for their whole lifetime
