Case Study: Bits

Case Study: Bits

About Bits

Having a low credit score makes it almost impossible to get reasonable loans and open credit card accounts without sky-high interest rates. How can someone improve their credit score if no one is willing to give them credit? 

 

With Bits. The digital card that helps customers improve their credit scores and history. 

 

Bits launched Facebook ad campaigns. There were minimal results. Frustrated, they joined us at Omneky. They hoped our ad optimization software would drive significant growth in their market outreach. 

 

Why Omneky? 

 

Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal? 

 

Enter Omneky. Automating the advertising process to produce hundreds of ads in a matter of minutes, based on real data and bringing real results.

 

Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising.

 

See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine-learning, all our ads are updated and improved consistently.

 

Result

Using an app to provide its service, Bits depends on digital traffic to reach clients. Omneky’s AI algorithms focused on increasing impressions in order to reach Bits’s target audience: people who need help improving their credit. 

 

We achieved that!

 

465% increase in reach

580% increase in monthly app installs

34% decrease in cost per ad impressions

135% increase in CTR

47% decrease in cost per app install

 

(Compared to the same period month over month pre-Omneky)

  

With such great outcomes, Bits is seeing a boom in business and profits, passing $1m in annual recurring revenue within a month of working with us. They are happy customers.