Case Study: Getnailed

Case Study: Getnailed

About Getnailed 

Getnailed at this salon in Zurich! Specializing in nail polish designs, salon treatments, and selling beauty products, Getnailed is a brick-and-mortar store servicing clients in the Lake Zurich locale. 

A team of five talented nail designers run this multi-lingual salon frequented by regulars and celebrities alike. When COVID hit, the usual foot traffic that led clients to end their day at the salon vanished. Getnailed realized that they needed to do more than rely on their usual customer flow. 

Even with their established instagram presence (12K followers!), they needed to grow their digital footprint and focus on online traffic. In came Omneky. Goal: increase salon bookings. 

Why Omneky? 

Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal? Enter Omneky. 

Automating the advertising process to produce hundreds of ads in a matter of minutes, based on real data and bringing real results. Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. 

Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising. See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine-learning, all our ads are updated and improved consistently. 

Result

Omneky created Getnailed’s ad campaigns from scratch. We introduced them to Facebook ads with the object of getting the most conversions (salon bookings from clicks) at the lowest cost. Target audience is key. So Getnailed’s campaigns were focused on the high-income regions around Lake Zurich. This was their demographic pre-COVID and certainly, would be the demographic post and during COVID. 

With Omneky, Getnailed was able to achieve: 

172,074 target audience reached 

389,659 impressions 

2,623 link clicks 

165 salon bookings 

$6.23 spent per booking 

Omneky was created to help small businesses affordably optimize their advertising. Working with Getnailed helped us achieve this goal! And we were so happy to see the new business we could bring them, especially during this COVID era.

It is essential to move online to retain business, and Getnailed jumped on this. We are excited to continue working with them, and hope to help many more brick-and-mortar stores.