Case Study: QiDZ

Case Study: QiDZ

About QiDZ

Founded by five moms struggling to balance work, family, and social activities, QiDZ is all about making family life easier. Downloading their app gives parents easy access to thousands of child-friendly activities in their city. With exclusive deals and reliable reviews by parents, QiDZ makes it easy to entertain your kids and whole family. Headquartered in the UAE, QiDZ had launched in Dubai, Egypt, and other gulf countries. Launching in a new market, that of Riyadh, Saudi Arabia, QiDZ hired Omneky to help affordably reach customers.

Why Omneky?

Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal?

Enter Omneky. Automating the advertising process to produce hundreds of ads in a matter of minutes, based on real data and bringing real results. 

Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising. 

See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine-learning, all our ads are updated and improved consistently.

Result

Omneky launched ad campaigns with the objective of increasing traffic and app downloads in Saudi Arabia.

236% increase in reach

76% decrease in cost per ad impression

161% increase in CTR

88% decrease in cost per app installs

171x increase in install rate

(Compared to the same period month over month pre-Omneky)

Reaching families in Saudi Arabia, QiDZ’s ads attracted their target audience and significantly increased app installs. A valued client, QiDZ continues to use Omneky for campaigns in the UAE, Bahrain, Egypt, and Saudi Arabia!