Case Study: SweepSouth

Case Study: SweepSouth

About SweepSouth

 

The domestic services industry has been the same for years. Workers rely on word of mouth to find new clients. And they face unstable wages and hours. There’s no contract, and no regular flow of new business. 

 

SweepSouth aims to change that. Based in South Africa, this company uses an app and website to connect homeowner and worker. Gone is the old age. In comes seamless connection. 

 

Workers enter their hours and location. Homeowners enter information about their property. They’ll find the price and workers in their area. 

 

And SweepSouth is working! They’re innovating a stagnant field, lowering unemployment rates, and empowering domestic workers. It’s never been easier to take care of your home. 

 

As a young company, SweepSouth is working on growth and scaling to new markets. With the onset of COVID, the domestic service industry was hit particularly hard. SweepSouth needed to reach more of their target consumers in order to support the livelihood of their employees. 

 

Why Omneky? 

 

Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal?

 

Enter Omneky. Automating the advertising process to produce hundreds of ads in a matter of minutes, based on real data and bringing real results.

 

Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising.

 

See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine-learning, all our ads are updated and improved consistently.

 

Result

 

SweepSouth used our services to produce Facebook and Instagram Ads. Our team of designers and deep learning algorithms produced content with imagery relevant to the domestic industry: clean household interiors. And the copy encouraged customers to trust this company because of their qualified workers and affordable prices.

 

After 4 weeks, SweepSouth saw:

 

6.68x ROAS

156% increase in sales month/month

 

We love seeing great results and satisfied customers! And our AI helps us repeat this every time.