CASE STUDIES
Bentocart and Omneky: A Story of Success

Bentocart operates lunch pickup spots near office buildings and neighborhood hubs. They offer meals from top restaurants and provide a curated menu daily. Bentocart separates itself from other food delivery services by easing the decision making of where to eat, and their self-pickup model reduces service costs, allowing them to pay drivers and restaurants fairly. There are also no hidden fees, creating a customer-centric approach to food delivery.

CHALLENGE
Effective Marketing

Before using Omneky, Bentocart had been running Facebook ads inconsistently and saw fluctuating results. They wanted to use Omneky to improve their overall ad performance, and boost results. Based on actual results from the two-week demo, they would go on to decide whether to continue using Omneky.

Bentocart’s goal is to be the premier food delivery service, providing customers and businesses alike with quality meals for low costs. In order to do so, they must overcome the current challenge of getting customers to use their service as well as offices to use their service for their catering needs.

    Solution
    Omneky’s AI Technology

    Omneky uses its state-of-the-art AI technology to help businesses market more efficiently. Whether it be determining the best copy, image, or call to action, digital marketing can be difficult and unpredictable to a marketer. Our product both generates new ads and analyzes existing drafts to help businesses target desired audiences in the best forms of presentation possible. For our ads generation feature, the user simply inputs their campaign goals and audience, and then Omneky will suggest the most effective copies and images. For our analysis feature, Omneky suggests keywords and graphic elements that will help drive campaign KPI’s. In short, we are bringing the power of data and AI to help you drive traffic and profit. Because of the nature of our technology, ads under our management improve on a weekly basis because our product learns from the previous iteration’s statistics, truly forming an automated process from generation to analytics and then to improvements.

    RESULTS
    What We Achieved

    With Omneky’s help, Bentocart was able to increase their impressions for their ads by 10 times and increased reach by 2.5 times in their Facebook ads. The effectiveness of the ads resulted in an 8x in Bentocart’s return on ad spend. From these successes, Bentocart saw the value that optimized Facebook ads could provide and decided to continue using Omneky for future ad campaigns.