Case Study: Cut+Dry

Case Study: Cut+Dry

About Cut+Dry

 

For decades consumers have been locked out of the restaurant supply chain. Meaning premium quality ingredients have only been available to restaurants with long term contracts.

 

Cut+Dry wants to change the food supply chain by giving everyone access to ingredients previously exclusively available to restaurants. Based in San Francisco, The Market by Cut+Dry partners with the highest quality restaurants to connect suppliers to individual consumers.

 

Delivering on a bi-weekly basis, consumers have access to restaurant recipes matched with their direct supply of ingredients so they can make their favorite dishes right at home.

 

The Market has been able to deliver exclusive ingredients since March 2020. During a trying time for both restaurants and consumers, The Market presented a lifeline for restaurants and families seeking delicious home-cooked meals. They’re creating a new marketplace for groceries and helping restaurants diversify their income in the process.

 

As a subset of Cut+Dry, The Market brings with it years of experience in the restaurant supply business. When they launched in March 2020, they were looking for a way to get the word out, connect with consumers online, and kickstart sales. That’s where Omneky came in.

 

Why Omneky? 

 

Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal?

 

Enter Omneky. Automating the advertising process to produce hundreds of ads in a matter of minutes, based on real data and bringing real results.

 

Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising.

 

See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine-learning, all our ads are updated and improved consistently.

 

Result

 

Cut+Dry used our services to produce Facebook and Instagram Ads. Our team of designers and deep learning algorithms produced content with imagery relevant to the grocery delivery industry. We then paired the creative with copy that encouraged customers to trust The Market by taking advantage of their legacy restaurants and exclusive offerings.

 

Whereas previously The Market has been optimizing for landing page views and had seen no purchases, within a week we had gotten hundreds of purchases and 5.67x Return On Ad Spend!

 

We love seeing great results and satisfied customers! And our AI helps us repeat this every time.