Case Study: Debie

Case Study: Debie

Debie provides its clients with credit tools for the digital age, making business credit versatile, accessible, and actionable. Debie builds modern tools that streamline credit reporting and data portability, allowing others to innovate products that improve outcomes. 

 

Their goal is to help more businesses find opportunities by uncovering and distributing credit data. Debie boasts an impressive track record, having helped hundreds of businesses establish their credit, improve revenue, and improve financial outcomes in this past year alone. 

 

As Debie continues to provide innovative solutions to businesses, they need to continue to find fruitful partnerships to help them scale. 

 

Enter Omneky.

 

Why Omneky?

Digital marketing can be difficult and unpredictable for the marketer, from determining the best copy or image to ascertaining the most effective call to action. Omneky’s state-of-the-art AI technology takes the uncertainty out of marketing, making for a more effective and efficient campaign. By generating a plethora of new ads while examining existing drafts, our AI allows businesses to better target their desired audience through personalized and carefully curated ads more likely to appeal to their base.  

 

For our ads generation feature, the user simply inputs their campaign goals and audience, and then Omneky will suggest the most effective copies and images. 

 

For our analysis feature, Omneky suggests keywords and graphic elements that will help drive campaign KPI’s. Not only this, our product improves ads on a weekly basis by learning from previous iteration’s statistics as they are tested in the field. By harnessing the power of data and AI learning, Omneky allows for a foolproof automated process from generation to analytics to improvements through raw data and AI learning.  

 

Results: 

When Debie came to Omneky, they were looking to optimize for conversion events 4-steps down their sign up funnel. This meant leads had to be high quality and high intent. After 10 weeks of working together, we were able to produce high efficiency creatives powered by our AI and achieve a:

 

72% decrease in cost/conversion

8.5x increase in total conversions

 

By using an extensive A/B testing system, Omneky was able to test thousands of creative combinations and connect with the right business customers so Debie could scale their advertising budget profitably!