Case Study: Paintru

Case Study: Paintru

About Paintru

 

Paintru’s mission is to make the custom portraiture market more accessible to consumers everywhere. For a long time, custom artwork was only available to those who had the ability to pay large sums to individual artists, but now Paintru has built a business that can create high-quality custom paintings at scale.

 

Founded in 2018 by JD and Liza Kameen, the business has a strong team at the helm with an even better story. JD attended the US Naval Academy for his undergraduate degree, before serving in the US Marine Corps for 6 years. After his deployment, Liza and him married and the two of them decided to start a business together. Now they proudly employ many veterans in their mission to bring custom portraiture to the masses.

 

After a few years in business, Paintru wanted to take their business to the next level and scaling their marketing was an essential part of that process. With personalization being integral to the business, they chose Omneky to do what we do best, create personalized ads at scale.

 

Why Omneky? 

 

Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal?

 

Enter Omneky. Automating the advertising process to produce hundreds of ads in a matter of minutes, based on real data and bringing real results.

 

Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising.

 

See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine-learning, all our ads are updated and improved consistently.

 

Result

 

Paintru used our services to produce Facebook and Instagram Ads. Our team of designers and deep learning algorithms produced content with imagery relevant to those who are most passionate about portraiture. We then paired the creative with copy that encouraged customers to explore Paintru’s website and discover the perfect portrait for their home.

 

Paintru saw an:

33% increase in purchases volume m/m

86.86% decrease in cost/purchase m/m

795% increase in return on ad spend m/m

10.23x return on ad spend

*m/m = month over month

 

We love seeing great results and satisfied customers and we are especially proud to help grow a veteran-run business!