CASE STUDIES
Checkr

Checkr is an employee background check software service used by companies during the hiring process. The platform is built with the idea to remove friction and increase accessibility. The API solution works to run background checks for potential employers to make the hiring process more efficient and increase conversion rate.

Checkr works across multiple industries including gig, retail, hospitality, and technology to meet the staffing needs of evolving agencies. Checkr offers multiple avenues of background checks as well, including criminal records, DMV, drug and health, and many more.

CHALLENGE
Effective Marketing

As Checkr continued to evolve to service more industries with multiple products, they faced a challenge developing creative that was personalised to each segment. 

Checkr historically maintained a great in-house creative team, where they were able to meet the needs of the expansive industries. However, they did not have the resources or expertise to grow constant iterations and tests for their paid media campaigns.

In an effort to upgrade their evergreen advertising and promote an upcoming conference of theirs, Checkr needed an influx of creative and iterations for optimization. They also needed marketing expertise for Twitter, Facebook and Tiktok to deploy multi-faceted campaigns and maximize their ROI. Enter Omneky.

    Solution
    Omneky’s AI Technology

    Omneky provides high quality original content creation and expert marketing management. For Checkr this meant all they had to do was outline their goals and click approve. Omneky then went to work launching ads across Facebook, Twitter, and Tiktok.

    In just 6 weeks, we achieved...
    4.3X
    Increase in reach
    71%
    Increase in click through rate
    68%
    Decrease in cost per conversion
    In just 6 weeks, we achieved...
    4.3X
    Increase in reach
    4.3%
    Increase in click through rate
    68%
    Decrease in cost per conversion
    RESULTS
    What We Achieved

    After 6 weeks with Omneky, Checkr was able to

    • 4.3x higher reach
    • 71% higher click through rate
    • 68% lower cost per conversion

    Omneky continues to be a strong partner of Checkr and its revolutionary plan to bring fair, reliable background checks to organizations across the country.