The Omneky Blog

Now that iOS 14 changes to data tracking have been out for a couple of weeks, Facebook marketers have had time to assess how their campaign performance will likely be impacted. Interestingly, campaigns for most audiences have not seen a big downturn, likely due to a delayed adoption of iOS 14 by use

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Do I have your attention? Well, what does it really mean to have your attention? Attention is defined as “notice taken of someone or something; the regarding of someone or something as interesting or important.” As humans, we are able to selectively concentrate on aspects of - let’

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In a 1965 Electronics magazine article, Gordon Moore contended that cramming more components onto integrated circuits” would lead to such wonders as home computers… automatic controls for automobiles, and personal portable communications equipment.” Gordon Moore, creator of Moore&

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In his announcement last month, Mark Zuckerberg discussed the ways that Facebook was working to help small businesses stay afloat. Early into the pandemic, Facebook helped businesses by providing them with the information needed to apply for government aid. As it became clear that the pandemic was w

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What is Artificial Intelligence Marketing?   You already know what marketing demands. You know how important it is to know your subject, product, and your audience's preferences. You already know your purpose. Your purpose is to sell the product or service by getting your audience to pa

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How Campaign Confidence Grows through AI Ad consumers, more than ever, seek personalized experiences across platforms. They want custom offers now with growing impatience. They want products and marketing that speaks to their unique identity. To match, marketers are shifting away from marketing a

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Experts Predict Humanization through AI   For years, the most advanced tool marketers had at their disposal was their own intuition of consumer preferences and identities. As marketing spaces became more competitive, pressure mounted on that intuition, and C-suite peers lost faith in CMOs

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How AI Helps You Compete with Big Data   Small firms encounter a challenge when it comes to marketing. Spaces are increasingly competitive, and boutique agencies are expected to attain all the amazing results of large, resource-rich firms. At the same time, they are expected to achieve th

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