Creative Generation Pro (CGP)

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What is Creative Generation Pro?

Creative Generation Pro (CGP) is Omneky’s flagship AI creative suite. It enables users to create AI-assisted campaign briefs which guide the AI ad concepts and matching Smart Ads, help you iterate on messaging and visuals, and launch optimized ads across ad platforms.

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What are Campaign Briefs?

Campaign Briefs define the core structure of your campaign, including:

• Strategy & Objective
• Target KPI to Optimize (ROAS, CPA, CTR, Impressions)
• Product or Service Description to focus on
• Target Audience & Unique Selling Points for them
• Visual & Copy Themes
• Any Seasonal, Promotional or Data Context to consider

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Campaign Briefs can utilize performance data from associated channels, campaigns, or ad groups to generate higher-performing ads. They can auto-draft from Brand guidelines, and generate new ideas or small tweaks via your prompts and/or image guidance.

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You can associate:

• Channels, Campaigns, and Ad Groups to influence targeting
• Personas or Product Assets to guide visuals
• Keywords and Reference Ads to customize copy tone and content

If no campaign or ad set is associated, Omneky recommends new campaign structures and targeting settings.

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How can I generate creatives in Omneky?

You have multiple options to generate creative on Omneky, you can:

• Generate guided or unguided Smart Ads via ‘Briefs’ 
• Select a template from the Template Library in ‘Variations’
• Upload your own PSD files as templates to generate new creatives 

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What Are Campaign Briefs?

They serve as the strategic foundation for your AI-generated ads, allowing you to guide the system on campaign goals, messaging, creative direction, and performance data inputs.

• Channels, Campaigns, and Ad Groups to influence targeting
• Personas or Product Assets to guide visuals
• Keywords and Reference Ads to customize copy tone and content

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Which Subscriptions Include Campaign Briefs?
Campaign Briefs, also known as Creative Briefs, are included in every Creative Generation Pro subscription.

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What Can I Include in a Campaign Brief?

A Campaign Brief can include any or all of the following details:

• Campaign Description: What product or service is being promoted, including any seasonal themes, holidays, offers, or pricing details.
  
• Campaign Goal (KPI): Choose the key performance metric you’re optimizing for (e.g., Reach, CTR, Conversions, Leads, ROAS). This influences the creative insights and styles suggested.
  
• Target Audience and Unique Selling Proposition: Define your core audience and what makes your offer stand out. These details shape the tone, benefits, and testimonials in the ad copy.
  
• Performance Data: Associate one or more Channels, Campaigns, or Ad Groups to apply real performance insights to the generated ads. If no associations are made, Omneky will suggest new campaign and ad set structures.
  
• Product or Persona Assets: Optionally include visuals or personas to be featured in the ads.
  
• Reference Ads: Include inspiration ads to guide style, tone, or layout.
  
• Keywords: Optionally add keywords to prioritize in headlines and body copy.
  
• Language: Select a different language if needed for localized campaigns.
  
  

What Happens After I Complete a Brief?

Once your inputs are complete:

1. Click “Generate” to produce a strategic campaign overview and multiple ad concepts tailored to your selections.
   
2. Review concepts and click “Generate New Ads” to create alternate visual styles for any concept.
   
3. Edit, animate, or launch your selected ads directly from the Campaign Brief.

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What are some tips for generating a good campaign brief?

The more detail you include, the more tailored, strategic, and impactful your AI-generated creatives will be.

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What does "Active Brief" mean?

The Active Brief is the currently selected brief that guides ad generation, ensuring consistent messaging and creative direction.

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What does the Brief “Version” mean?

A Brief memorializes the strategy, any data used, the associated campaigns or ad sets, creative concepts and creatives considered. It can be commented on by team members and becomes the campaign record.

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If you wish to keep the Brief but update the strategy, goal KPI, audience, performance data influencing it, and concepts at a later date, you can change any inputs and regenerate the brief assigning it a new version #. You can revisit any version # at any time. 

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Smart Ads

What are Smart Ads? 

• Smart Ads are AI-generated ads tailored to your Brief and brand data, optimized for platform guidelines and performance metrics.

How do I generate them?

• Create or select a Brief
• Fill in your campaign details and associated product or persona images to include
• Add reference ad images for one concept to try to mimic that style
• Click “Generate” or “Regenerate” for a new version of an existing brief
• Review, edit, approve and launch Smart Ads from the Brief or Ads page

How are Smart Ads optimized?

• Smart Ads use AI computer vision labeling and performance data to detect top-performing creative traits
• Leverage predictive analytics to forecast lift of creative phrases and objects detected
• Recommendations are guided by campaign KPI (e.g. CTR, ROAS, CPA)

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Credits & Costs

• Smart Ad: 15 credits
• Smart Template: 15 credits
• Image Edit (e.g., Magic Brush, Enhance): 10 credits
• Image Animation: 25 credits

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Launching Ads from Generated Assets

Where can I launch ads?

• Directly from the Campaign Brief
• From the Ads Page 

What can I control during launch?

• Select platform (Meta, Google, TikTok, etc.)
• Choose or create Campaign and Ad Group
• Set or review budgets and targeting

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Brand Page Setup Workflow

How do I set up my Brand Page?

• Enter your website URL (AI will auto-load logos, brand colors, and more)
• Manually upload logos, brand guidelines, and fonts
• Upload assets to the Asset Library for future ad generation

Why is this important? The better your brand inputs, the more accurate and performant your Smart Ads and Templates will be.

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Troubleshooting & Tips

Why aren’t ads being generated?

• Check credits
• Confirm prompts are complete but not overly complicated 
• Sometimes LLM models are conservative about potentially objectionable imagery such as partial nudity, weapons or violence
• Ensure "Generate" was clicked

What if I don’t have any ads yet?

• Start a new project and let Omneky guide you through setup

Why won’t my image download?

• Check browser settings for blocked downloads (usually a pop-up near the address bar)

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Where can I see demo videos?

Visit Omneky's YouTube Channel

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