Creative Insights and Ad Scoring

Learn how to access and use Omneky’s creative insights, supported platforms, integrations, and tools for cross-channel analysis.
Where do I find insights?


Click your name in the left navigation bar > Insights

Why can't I see insights?

  • Ensure the correct subscription
  • Check ad account connections
  • Contact support if needed

What insights does Omneky offer?

  • Asset-level KPIs (when available)
  • Creative Dimensions: colors, tone, CTA, format, etc.
  • Performance Metrics: ROAS, Leads, Purchases, CTR, etc.
  • AI Summary: Auto-written summaries of your ad data
  • Ad Recommendations: Real-time suggestions to improve ads
  • Predictive Insights: Shows elements likely to boost KPIs
  • Ad Score: Evaluates each ad on 5 dimensions (see below)

How is Ad Score calculated?

  • Feature-Based Score
  • Contrast Score
  • Design Insights Score
  • Channel Guidelines Score
  • Brand Guidelines Score
  • Final score = Average of all five

How long will it take to see performance results?
Real-time data is visible immediately. Best practices recommend a 14-day window for optimization insights.