Beyond DAM: Omneky and the Rise of Generative Experience Management

Digital Asset Management (DAM) emerged in the late 1990s, offering companies a digital repository to store, organize, and retrieve their marketing materials. Often described as a ‘digital library,’ DAM helped maintain brand consistency across various assets, such as images, videos, and documents. However, as marketing became increasingly complex and consumer expectations shifted, the limitations of DAM became apparent. Traditional systems were rigid, offering little flexibility in a world where speed and personalization are crucial.