Life Enhancement x Omneky
Life Enhancement, a pioneer in nutritional supplements for longevity and brain health, partnered with Omneky to launch and scale two new hero products — Motion Potion (a gut health support formula) and Stone Breaker (a kidney and urinary cleanse supplement). The goal was to introduce these products to new audiences, build awareness and credibility through storytelling creatives, and generate efficient conversions through Meta Ads. Omneky provided creative direction, ad optimization, and weekly performance insights to guide the launch.
Launching New Products with Data-Driven Creative and Paid Social Optimization
Challenge
Launching new products in a competitive supplement space required a balance of education and conversion. Life Enhancement needed to:
- Build awareness for new products with limited creative assets.
- Drive qualified traffic and increase click-through rates (CTR).
- Maintain efficient cost per purchase while testing across multiple audiences.
Before the partnership, campaigns showed flat engagement and ROAS volatility, with CTRs below 1% and inconsistent performance across products.
Solution
1. Creative Launch for New Product Lines
Omneky developed and launched a new set of data-driven creatives showcasing the benefits and differentiators of Motion Potion and Stone Breaker.
These included:
- Motion Potion: Animated product demos highlighting gut health and daily energy benefits.
- Stone Breaker: Educational carousel ads emphasizing detox and kidney support.
Ad copy focused on trust, simplicity, and daily wellness to improve first-time conversion rates.
2. Targeted Audience Testing
Campaigns were segmented by product line and audience type — testing creative resonance with existing supplement buyers, wellness-focused lookalikes, and cold audiences interested in natural health.
This structure allowed Omneky to quickly identify high-performing segments and shift spend to the most efficient campaigns.
3. Continuous Optimization and Creative Iteration
Omneky monitored results weekly, adjusting based on CTR, CPC, and ROAS. Top-performing creatives were scaled, while underperforming variations were replaced to maintain engagement momentum.
Results
Strong Launch Engagement
- CTRs improved from under 1% to 1.22%–2.24% after the new product creatives launched.
- Average weekly clicks rose to 356, a 12% week-over-week improvement in engagement.
Efficient Spend and Conversions
- Weekly ad spend remained stable around $700–$800, but purchases increased to 7–8 per week.
- Motion Potion and Stone Breaker became the top-selling SKUs from Meta campaigns, driving consistent conversions and strong ROI.
- Average ROAS improved to 1.34–2.27x, signaling better product-market fit and creative effectiveness.
Key Factors of Success
Key Takeaways
- New creative launches successfully introduced flagship products to new audiences and improved engagement metrics across the board.
- Omneky’s full-funnel strategy allowed Life Enhancement to maintain spend efficiency while improving performance consistency.
- Product storytelling and benefit-forward visuals were key to converting first-time customers and building awareness in the supplement category.
Next Steps
- Expand creative testing to include user-generated content and testimonial-style videos for Motion Potion and Stone Breaker.
- Test bundle campaigns to cross-sell complementary supplements.
- Scale top-performing assets into Meta Advantage+ Shopping to maximize reach and efficiency
Conclusion
Omneky’s data-driven creative and strategic support helped Life Enhancement successfully launch Motion Potion and Stone Breaker, achieving higher engagement, efficient spend, and improved ROAS across Meta Ads. The collaboration established a strong creative foundation for scaling new product launches and driving sustainable eCommerce growth.
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