case studies

Belle Fever

Belle Fever’s mission is to capture magic moments through the gift of their unique, personalized, and handcrafted jewelry. With first class service and customization, an individual’s distinctive piece of jewelry will lead to meaningful connections with others! Founded in Australia on Valentine’s Day in 2012, the business began in a small workshop behind founder Sarah Saputra’s family house. Close family connections have been a large part of Belle Fever's identity, including the company name which originated from Sarah’s daughter Isabella. With a largely online exchange and international exposure, Belle Fever came to Omneky hoping to scale their Austria, UK, and US advertising profitably in a way that honored their origin: personalized ads.

CHALLENGE

Effective Marketing

The quest for the perfect slogan, image or call to action can be difficult and time consuming.  Which color invites more clicks?  Who identifies with “x” phrase?  How many ads optimize cost?  

Omneky answers these questions by automating the entire advertising process to produce perfect ads in minutes using real time data. With cutting edge AI, we analyze your target audience and their behaviors, and use the data to optimize existing ads and create new ones.  Our platform’s analysis then eliminates the guesswork by coming up with the most suitable copy, images, and call-to-actions based on collected data.

SOLUTION

Omneky’s AI Technology

Belle Fever used our services to produce custom Facebook and Instagram Ads. Our team of designers used data from our deep learning algorithms to produce content with imagery relevant to those who are most passionate about jewelry and human connection. We then paired the creative with copy that encouraged customers to explore Belle Fever’s website and discover the perfect piece of jewelry for themselves or their loved ones.

results

What We Achieved

Over the 14-day period after changes were implemented (compared to 14 days prior), Belle Fever's Facebook campaigns saw the following results:

  • 61% decrease in cost/purchase
  • 2.52x increase in return on ad spend

We love seeing great results and satisfied customers, and we are especially proud to support businesses around the world!

In just 14 days, we achieved

Decreased cost/purchase

Increased return on ad spend