case studies

Shopping Live

Welcome to Shopping Live, the best way to shop in Russia. With the #1 rated tv shop in the country, Shopping Live advertises and demonstrates its products on air. They launched in 2010 and have been a wildly successful company. But they recognized the pull of social media: it’s the fastest growing marketing medium.

CHALLENGE

Effective Marketing

Marketing on Facebook can be daunting, as the seemingly nebulous algorithm takes the many inputs from the creative, primary text, headline, etc., and serves it to a self-selected target market. No matter the experience behind the marketer, guesswork has always been a part of the process – until now. Partnering with Open AI, Omneky’s proprietary AI technology and platform takes the uncertainty out of digital marketing. Through clear analytics, visualization and AI-driven ad generation, Omneky is changing the way digital marketing is done and has helped countless companies like Shopping Live scale their growth.

SOLUTION

Omneky’s AI Technology

Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising. See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine learning, all our ads are updated and improved consistently.

results

What We Achieved

Our ads automatically targeted consumers that love shopping with creatives displaying Shopping Live’s products and fashionable models accompanied with catchy text. In 2 weeks, Shopping Live has seen:

  • 198x increased ROAS (Return on Ad Spend)
  • 85,226 impressions
  • 853 new purchases

Shopping Live made ₽ 5,990,068 in sales from our ads. With their ongoing campaigns, the numbers are bound to go up.

In just 2 weeks, we achieved

Increased ROAS (Return on Ad Spend)

Impressions

New Purchases