Digital Asset Management (DAM) emerged in the late 1990s, offering companies a digital repository to store, organize, and retrieve their marketing materials. Often described as a ‘digital library,’ DAM helped maintain brand consistency across various assets, such as images, videos, and documents. However, as marketing became increasingly complex and consumer expectations shifted, the limitations of DAM became apparent. Traditional systems were rigid, offering little flexibility in a world where speed and personalization are crucial.

Generative AI is no longer a hypothetical. In marketing, it has unlocked unprecedented speed, scale, and personalization. But for regulated industries, this new power is a double-edged sword.

Omneky est ravi d’annoncer l’expansion de son partenariat stratégique avec SoftBank Corp., initialement établi en 2024, afin de transformer la publicité d’entreprise à l’échelle mondiale. En tant que distributeur principal de la plateforme publicitaire IA de pointe d’Omneky, SoftBank donne désormais aux entreprises les moyens de transformer leurs capacités marketing et de développer leur créativité comme jamais auparavant.