This month, Omneky introduces a smarter, more intuitive platform, shaped by the voices of creators and marketers across industries. Every update is designed to work the way you do: delivering deeper insights into your creative performance and giving you faster, more intuitive workflows.

Digital Asset Management (DAM) emerged in the late 1990s, offering companies a digital repository to store, organize, and retrieve their marketing materials. Often described as a ‘digital library,’ DAM helped maintain brand consistency across various assets, such as images, videos, and documents. However, as marketing became increasingly complex and consumer expectations shifted, the limitations of DAM became apparent. Traditional systems were rigid, offering little flexibility in a world where speed and personalization are crucial.

For growing marketing teams, testing creative at scale can quickly become overwhelming. Launching multiple campaigns across Meta, Google, and TikTok often requires hours of manual tracking, analysis, and adjustments. Traditional A/B testing can be slow and resource-intensive, leaving teams reacting to results instead of proactively improving campaigns.