With creative being a top lever for effectively reaching, targeting, and engaging your customers, it's important for e-commerce companies to rapidly scale their creative efforts. Why should e-commerce marketers focus on creative?
Discover High-Performing Ads
Scaling creative for social media advertising allows e-commerce businesses to test new creative each week to identify the highest performing ads. High performing ads generate can be optimized for your goal, which ultimately leads to better performance and results.
High-performing ads lead to conversion, and scaling creative assets and iterations can lead to increased conversions. By regularly testing new creative and optimizing campaigns, businesses can increase their chances of converting users into paying customers.
Stay Ahead of the Competition
As the e-commerce market becomes increasingly competitive, it's important for businesses to stay ahead of the competition. Scaling creative allows businesses to continually test new ideas by identifying and leveraging new trends, styles, and messaging that resonates with their audience.
Here are a few steps for how to scale creative for social and digital media advertising:
- Develop a Creative Strategy: Before scaling creative, e-commerce businesses need to develop a creative strategy that aligns with their brand and target audience. This should include messaging, visuals, and styles that resonate with their audience and communicate the value proposition of their products effectively.
- Set Goals and KPIs: Set clear goals and key performance indicators (KPIs) for social media advertising campaigns. This will help to understand what they are trying to achieve and how they will measure success.
- Create a Test Plan: Once the creative strategy is in place, e-commerce businesses need to create a test plan that outlines the testing methodology and timeline. This outlines how often new creative will be tested and how performance will be measured.
- Analyze Results: After each round of testing, analyze the results and use the data to inform creative decisions moving forward. This includes identifying high-performing ads, understanding what is resonating with their audience, and iterating on the design accordingly.
- Repeat: Repeat the process of testing, analyzing results, and iterating on design to continually improve their social media advertising performance and results.
Scaling creative for social media advertising is crucial for e-commerce businesses to stand out from the competition and drive conversions. With clear creative insights, strategy, test plan, and analysis of results, e-commerce businesses can stay ahead of the competition and increase their chances of converting users into paying customers. Omneky can help marketers with all of this, bringing the latest technologies together into an all-in-one solution for scaling creative, gaining creative insights, and maximizing ad performance.
Omneky is an AI-driven ad tech platform and a leader and innovator in the generative ad space. Omneky utilizes state-of-the-art deep learning and omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints.
Schedule a demo today to learn more!