Consumer companies specializing in health and beauty operate in an industry that is constantly evolving. As consumer trends change and new products are introduced, companies must stay up-to-date and relevant to remain competitive. One key way to do this is by rapidly scaling and testing creative and copy for social media advertising. What are the benefits of doing so?
Keep Up With Consumer Trends
Health and beauty trends are constantly evolving, and it's essential for companies to keep up with changing consumer behaviors to remain relevant. Scaling creative allows for rapid testing each week to identify the highest-performing ads. High performing ads can be optimized for your goal, which ultimately leads to better performance and results.
Learn What Creative Works Best for New Products and Services
Social media advertising is a great way to highlight new products and offerings. By scaling creative and copy, companies can test different messaging and imagery quickly to determine which ads generate the most interest, engagement and sales.
Build Brand Awareness and Loyalty
Building brand awareness and loyalty is more than just likes. Scaling and personalizing creative allows businesses to constantly refine their messaging and imagery to best connect with their target audience and build meaningful relationships.
Here are a few steps for how to scale creative for social and digital media advertising:
- Develop a Creative Strategy: Before scaling creative, healthy and beauty businesses need to develop a creative strategy that aligns with their brand and target audience. This should include messaging, visuals, and styles that resonate with their audience and communicate the value proposition of their products effectively.
- Set Goals and KPIs: Set clear goals and key performance indicators (KPIs) for social media advertising campaigns. This will help to understand what they are trying to achieve and how they will measure success.
- Create a Test Plan: Once the creative strategy is in place, healthy and beauty businesses need to create a test plan that outlines the testing methodology and timeline. This outlines how often new creative will be tested and how performance will be measured.
- Analyze Results: After each round of testing, analyze the results and use the data to inform creative decisions moving forward. This includes identifying high-performing ads, understanding what is resonating with their audience, and iterating on the design accordingly.
- Repeat: Repeat the process of testing, analyzing results, and iterating on design to continually improve their social media advertising performance and results.
Scaling creative for social media advertising is crucial for healthy and beauty businesses to stand out from the competition and drive conversions. With clear creative insights, strategy, test plan, and analysis of results, Health and Beauty businesses can stay ahead of the competition and increase their chances of converting users into paying customers and building loyalty. Omneky can help marketers with all of this, bringing the latest technologies together into an all-in-one solution for scaling creative, gaining creative insights, and maximizing ad performance.
Omneky is an AI-driven ad tech platform and a leader and innovator in the generative ad space. Omneky utilizes state-of-the-art deep learning and omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints.
Schedule a demo today to learn more!