QiDZ
Founded by five moms struggling to balance work, family, and social activities, QiDZ is all about making family life easier. Downloading their app gives parents easy access to thousands of child-friendly activities in their city. With exclusive deals and reliable reviews from parents, QiDZ makes it easy to entertain your kids and whole family. Headquartered in the UAE, QiDZ had launched in Dubai, Egypt, and other gulf countries. QiDZ hired Omneky to help affordably reach customers in the market of Riyadh, Saudi Arabia.
Challenge
Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal?
Omneky can do this by providing companies with its state-of-the-art platform. Simply input campaign goals, KPIs, and keywords related to your business; then Omneky will suggest effective copy and images based on the most recent conversion data.
Solution
Using cutting edge AI, our platform analyzes how your target audience behaves and uses that to optimize existing ads and generate new ones. Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising. See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine learning, all our ads are updated and improved consistently.
Results
Omneky launched ad campaigns with the objective of increasing traffic and app downloads in Saudi Arabia, and achieved:
- 236% increased reach
- 76% decrease in cost per ad impression
- 161% increased CTR
- 88% decrease in cost per app install
- 171x increased install rate
(Compared to the same period month over month pre-Omneky)
Reaching families in UAE, Bahrain, Egypt, and Saudi Arabia, QiDZ’s ads attracted their target audience and significantly increased app installs.
