case studies

How Nomi Network increased human trafficking awareness and donation quanitity through FB ads with Omneky.

When Omneky partnered with Nomi Network, they had a 1:1:1 pledge. Through this pledge, Omneky was able to donate 1% of time, product, and profit to Nomi Network’s cause.

In our partnership, the main challenges we faced was curating a social media awareness of Nomi Network’s mission, as well as delivering their key value propositions in a dynamic effort. With an already established library of photography and hand-illustrated creativity, Omneky was able to effectively bring a new perspective to their campaign by using the GPT-3 tool and identifying key successful features to the ads.

Initially, Omneky was able to establish a strong set of evergreen ads. With this base and an initial round of insights, Omneky was then able to use baseline results to iterate on temporal holiday ads.

In addition, Omneky’s ability to generate ads in a time sensitive manner for holiday campaigns helped to raise awareness during critical holiday periods where paid social could capture the greatest presence of traffic generation and donation quantity.

Thus, Omneky is able to iterate on past success and continue to build communicative ads that both capture the attention of and educate viewers.


CHALLENGE

Effective Marketing

Nomi Network wanted to increase the reach of its awareness efforts in combating human trafficking and get more donations for its programs that create pathways for women to end slavery. However, creating and testing their own awareness campaigns in-house proved challenging.

SOLUTION

Omneky’s AI Technology

Omneky's commitment to results through data analysis led to discovering key lookalike audiences correlated with high ad engagement. Ultimately, this helped Nomi Network decrease cost/donation by 30% and increase donations 2x for FB ads.

  • Targeted awareness lookalike using Omneky’s GPT-3 to iterate on ads and deliver them in a cadence that ensured maximum engagement
  • Launched context-specific ads to increase average donation amounts

Benefits:

  • Nomi Network now has a data-driven approach to designing creatives, as Omneky uses computer vision to identify ad features that drive results.
  • Utilizing GPT-3, Omneky iterated on headline and body copies based on audience demographics to create a deeper connection between users and Nomi Network’s core messaging
  • Omneky's ability to create bespoke creative means that Nomi Network’s holiday fundraising ads generated an increased average amount of donations.

results

What We Achieved

Prior to Omneky, testing ad creative involved a lot of noise and unpredictability for Nomi Nework. Omneky's data-driven approach to ad creatives mitigated these concerns while simultaneously lowering the cost of testing ad creatives.

In just minimum duration, we achieved

Decrease in cost/donation

Increase in donation