“You develop this intuition [of] how do people learn things, how do people make sticky ideas that get people intrigued and wanting to learn more?” Senju told Built In. “And in many ways, I adopted this assumption that advertising is education at scale. It’s all about personalized learning, personalized content and how you automate that personalization process.”
“Our mission is to democratize growth and to empower human creativity,” Senju said. “We believe that all humans are sacred and genuinely special and have promise to build great things.”