“You develop this intuition [of] how do people learn things, how do people make sticky ideas that get people intrigued and wanting to learn more?” Senju told Built In. “And in many ways, I adopted this assumption that advertising is education at scale. It’s all about personalized learning, personalized content and how you automate that personalization process.”

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“Our mission is to democratize growth and to empower human creativity,” Senju said. “We believe that all humans are sacred and genuinely special and have promise to build great things.”