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We've helped issuers raise $130M+
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AI-driven brand management for consistency, safety, and growth across all channels.
We've helped issuers raise $120M+
For companies looking to raise capital, equity based crowdfunding is becoming an increasingly popular option. While individual investors were previously limited to investing in larger, publicly traded companies, platforms like StartEngine have helped shatter this barrier to entry. Investors of any size are now able to put their money behind companies they believe in, allowing these companies to secure capital in addition to a more loyal customer base. But in order to truly reap the benefits of a crowdfunding raise, companies must reach beyond their current following and tap into the much larger audience of investment-minded individuals. That being said, let’s explore some of the best practices related to marketing a crowdfunding campaign, and why they are so crucial to implement.
In order to appeal to potential investors and convince them that a company is worth investing in, the messaging has to be spot on. This is no easy task–after all, it’s a big ask to have people invest their hard-earned money in an offering they’re likely hearing about for the first time. Luckily, there are a number of well-known approaches that marketers can take to inspire confidence in their company’s crowdfunding offering.
First and foremost, investors aren’t committing their money purely out of kindness–just like you, they are seeking financial gains. For them to put their capital behind your company, they need to believe that it is the next big thing, with great potential for growth. To convince them of this, provide proof that they’re backing a winner:
Paid promotion is an essential component of any successful crowdfunding campaign. Marketers now have the opportunity to present their case before millions of potential investors, increasing the potential raise exponentially.
Omneky’s extensive crowdfunding experience, combined with our data-driven approach, makes us an optimal partner to help your campaign reach its full potential. With over $120 million in crowdfunding investments secured, we have a track record of excellence and an innovative approach that adapts to the constantly changing economic landscape. For more information, check out this case study of how we propelled Timeplast’s $5 million fundraise.
Schedule a demo to learn how you can unleash the power of AI-backed ads to maximize your crowdfunding round with Omneky.
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