Cut+Dry
100+
new purchases
5.67x
increased return on ad spend
Cut+Dry wants to change the food supply chain by giving everyone access to ingredients previously only available to restaurants. Based in San Francisco, The Market by Cut+Dry partners with the highest quality restaurants to connect suppliers to individual consumers. Customers have access to restaurant recipes matched with their direct supply of ingredients so they can make their favorite dishes right at home. The Market has been delivering exclusive ingredients since March 2020.
During a trying time for both restaurants and consumers, The Market presented a lifeline for restaurants and families seeking delicious home-cooked meals. They’re creating a new marketplace for groceries and helping restaurants diversify their income in the process. As a subset of Cut+Dry, The Market brings with it years of experience in the restaurant supply business. When they launched in March 2020, they were looking for a way to get the word out, connect with consumers online, and kickstart sales. That’s where Omneky came in.
Challenge
Marketing on Facebook can be daunting, as the seemingly nebulous algorithm takes the many inputs from the creative, primary text, headline, etc., and serves it to a self-selected target market. No matter the experience behind the marketer, guesswork has always been a part of the process – until now. Partnering with Open AI, Omneky’s proprietary AI technology and platform takes the uncertainty out of digital marketing. Through clear analytics, visualization and AI-driven ad generation, Omneky is changing the way digital marketing is done and has helped countless companies like Cut+Dry scale their growth.
Solution
Cut+Dry used our services to produce Facebook and Instagram Ads. Our team of designers used data from our deep learning algorithms to produce content with imagery relevant to the grocery delivery industry. We then paired the creative with copy that encouraged customers to trust The Market by taking advantage of their legacy restaurants and exclusive offerings.
Results
Whereas previously The Market had been optimizing for landing page views and had seen no purchases, within a week we had gotten hundreds of purchases and 5.67x Return On Ad Spend!
We love seeing great results and satisfied customers! And our AI helps us achieve this every consistently.
