case studies

Getnailed

Getnailed at this salon in Zurich! Specializing in nail polish designs, salon treatments, and curated beauty products, Getnailed is a brick-and-mortar store servicing clients in the Lake Zurich locale. A team of five talented nail designers run this multi-lingual salon frequented by regulars and celebrities alike. When COVID hit, the usual foot traffic that led clients to end their day at the salon vanished. Getnailed realized that they needed to do more than rely on their usual customer flow. Even with their established instagram presence (12K followers!), they needed to grow their digital footprint and focus on online traffic. In came Omneky. Goal: increase salon bookings.

CHALLENGE

Effective Marketing

Marketing on Facebook can be daunting, as the seemingly nebulous algorithm takes the many inputs from the creative, primary text, headline, etc., and serves it to a self-selected target market. No matter the experience behind the marketer, guesswork has always been a part of the process – until now. Partnering with Open AI, Omneky’s proprietary AI technology and platform takes the uncertainty out of digital marketing. Through clear analytics, visualization and AI-driven ad generation, Omneky is changing the way digital marketing is done and has helped countless companies like Getnailed reach new clients.

SOLUTION

Omneky’s AI Technology

Omneky comes up with the copy, images, and call-to-actions based on collected data, eliminating the guesswork in advertising. See notable profit returns and drive up traffic significantly with ads that actually achieve your KPIs. Because our technology utilizes machine learning, all our ads are updated and improved consistently.


results

What We Achieved

Omneky created Getnailed’s ad campaigns from scratch. We introduced them to Facebook ads with the objective of getting the most conversions (salon bookings from clicks) at the lowest cost. Getnailed’s campaigns were focused on the high-income regions around Lake Zurich. This was their demographic pre-COVID and certainly, would be the demographic post and during COVID. With Omneky, Getnailed was able to achieve:

  • 172,074 new users reached
  • 389,659 impressions
  • 2,623 link clicks
  • 165 salon bookings
  • $6.23 spent per booking

Omneky was created to help small businesses affordably optimize their advertising. Working with Getnailed helped us achieve this goal! And we were so happy to see the new business we could bring them, especially during this COVID era. It is essential to move online to retain business, and Getnailed jumped on this. We are excited to continue working with them, and hope to help many more brick-and-mortar stores.

In just limited duration, we achieved

New Users Reached

Link Clicks

Impressions