Metrics Selection
Turn any of 27 metrics on or off, and drag them to reorder. It changes your view only.
Insights
See what worked. Make the next one.
Spend, ROAS, conversions, and CTR from your ad accounts, each against the period before, with your best ads ranked below.
Sample figures for illustration, not customer results.
- 6 ad platforms
- Meta, Google, TikTok, LinkedIn, Reddit, and OpenAI Ads
- 7 · 30 · 60 · 90 days
- Or your own dates, against the period before
- 0–100
- AI Creative Score, from Bad to Excellent
- 27 metrics
- Choose the ones you track
How it works
From your ad accounts to the next ad, in three steps.
Best Performing Creatives
Pick a metric. Your ads re-rank.
Pick a metric, and Best Performing Creatives, Next actions, and the breakdowns all follow it. Each card leads with that number, then up to four more, each against the period before.
Sort On:Pick one to re-rank the ads.
Best Performing Creatives 5 ads
1Sneaker in hand
Spend
$12,400.00+8%- CPM
- $14.20+3%
- ROAS
- 4.10+14%
- CPA
- $31.50-6%
- Conversion Rate
- 3.4%+11%
2Office intro
Spend
$9,800.00+22%- CPM
- $11.60-4%
- ROAS
- 2.60-9%
- CPA
- $44.10+12%
- Conversion Rate
- 2.1%-7%
3Park run
Spend
$7,300.00+31%- CPM
- $12.90+2%
- ROAS
- 3.80+6%
- CPA
- $27.40-11%
- Conversion Rate
- 3.9%+9%
4Leather jacket
Spend
$5,600.00-5%- CPM
- $10.40-8%
- ROAS
- 2.20-12%
- CPA
- $52.80+18%
- Conversion Rate
- 1.7%-10%
5Varsity jacket
Spend
$4,100.00+4%- CPM
- $13.10+1%
- ROAS
- 3.10+21%
- CPA
- $36.20-0.2%
- Conversion Rate
- 2.8%+13%
Sample figures for illustration, not customer results.
- Cost metrics like CPA and CPM rank cheapest first.
- Change is colored by good or bad, so a lower CPA is green. Under half a percent reads as flat.
- See the top 10 ads as a grid or a table, or as a lag report, a heatmap of your top ads by spend.
- Open an ad for its metrics, enhancement ideas, and how its attributes compare with your brand average.
AI Creative Score
One score, and the reasons next to it.
A score from 0 to 100 for the ads in your view, from Bad to Excellent. Beside it, what worked for you and what did not, in plain sentences with the numbers in bold.
- 0–25Bad
- 26–50Low
- 51–75Good
- 76–100Excellent
AI Creative Score
What worked for you
3- Hook
Videos that show the product in the first 2 seconds had a 3.1% CTR, against 1.9% for the rest.
- Presenter
Ads with a person holding the product returned a 3.40 ROAS.
- Offer
One offer in the headline brought CPA down to $29.80.
What did not work for you
2- Length
Videos longer than 30 seconds spent $2,140 at a 1.20 ROAS.
- Text
Frames with more than one claim had a 0.8% CTR.
Sample figures for illustration, not customer results.
Next actions
What to make next.
New ideas are ad concepts drawn from your top performers. Enhancements are fixes for the ads already at the top. Review one, then make it.
- Drawn from your top performers, for the metric you sort on.
- Written in your brand’s language.
- Generate Ad makes it, and the new ad lands in Ad Central. For a new idea, Edit Suggestion lets you change it first.
Next actions
Suggestions drawn from your highest-performing drivers
- Est. score 74–82
Unboxing the new runner, in hand
Your top ads by ROAS show the product in the first two seconds.
- Est. score 70–78
A park run, filmed like a customer video
Outdoor scenes lead your ROAS in this range.
- Est. score 66–75
One offer, one line of text
Ads with a single offer had your lowest CPA.
Recommended Ad Concept
Why will this ad work?
Unboxing the new runner, in hand
Why will this ad work?
- Your top ads by ROAS show the product in the first two seconds.
- A person holding the product is your strongest media feature.
- Short headlines with one claim had your highest CTR.
Estimated Ad Score
74-82
Close to your best performers on hook, presenter, and offer.
Sample figures for illustration, not customer results.
Predictive Insights
See which parts of an ad move the number.
Predictive Insights shows which things in your images, videos, and copy are predicted to move the metric you picked, up or down, next to your top headlines and CTAs.
Predictive Insights
See which creative elements drive your ad spend and performance
Media features that influence ROAS
A person holding the product
+14%Predicted
An outdoor setting
+9%Predicted
A smiling presenter
+6%Predicted
An indoor office setting
-4%Predicted
Text features that influence ROAS
- Mentions a price+8%
- Asks a question+5%
- More than 12 words-6%
Top Headline
- “Built for the first mile.”4.10ROAS
- “Light enough to forget.”3.80ROAS
- “Your new everyday runner.”3.10ROAS
Top CTA
- “Shop Now”3.90ROAS
- “Learn More”2.70ROAS
- “Get Offer”2.40ROAS
Sample figures for illustration, not customer results.
Drilldown View
The detail, when you want it.
Drilldown View puts a daily chart beside every metric, and breaks the numbers down by channel, campaign, ad group, and creative type.
- A daily chart and the total for each metric.
- Tables by channel, campaign, ad group, and creative type.
- Click a row and the whole page filters to it.
Performance Details
Explore detailed metrics and understand what drives performance
Filtered byChannel: Meta
Metrics
Spend
$21.7K
Impressions
1.6M
CTR
2.41%
Basic Insights
| Channel | Spend |
|---|---|
| $21,700.00 | |
| $13,900.00 | |
| $7,400.00 | |
| $3,100.00 | |
| $2,100.00 |
| Creative Type | Spend |
|---|---|
| $13,776.00 | |
| $7,924.00 |
Sample figures for illustration, not customer results.
Set what counts.
Conversion Configuration
Set what counts as a conversion on Meta, Google, TikTok, LinkedIn, and Reddit, once, for everyone on the brand. The numbers then read the same across channels.
Confidence Threshold
Metrics like CTR and CPC need enough impressions to trust. Hide low-confidence values, or keep them marked with an asterisk (*).
Questions
Insights, answered.
Which ad platforms does Insights read?
Meta (Facebook and Instagram), Google Ads (including YouTube), TikTok, LinkedIn, Reddit, and OpenAI Ads. Pinterest and X Ads can be connected, but their data is not in Insights yet.
How soon does my data show up?
The first import usually finishes within an hour. A Last 7, 30, 60, or 90 days range runs to yesterday, the way the ad platforms count it.
What does “vs prev period” compare?
The same number of days, just before your range. Changes are colored by good or bad, so a lower CPA shows green.
What is the AI Creative Score?
One score from 0 to 100 for the ads in your view: Bad, Low, Good, or Excellent. It sits next to what worked for you and what did not.
Can Insights make the next ad?
Yes. In Next actions, review a new idea or an enhancement and press Generate Ad. The new ad appears in Ad Central.