About the Client
Launching New Products with Data-Driven Creative and Paid Social Optimization
Challenge
Launching new products in a competitive supplement space required a balance of education and conversion. Life Enhancement needed to:
- Build awareness for new products with limited creative assets.
- Drive qualified traffic and increase click-through rates (CTR).
- Maintain efficient cost per purchase while testing across multiple audiences.
Before the partnership, campaigns showed flat engagement and ROAS volatility, with CTRs below 1% and inconsistent performance across products.
Omneky Solutions
1. Creative Launch for New Product Lines
Omneky developed and launched a new set of data-driven creatives showcasing the benefits and differentiators of Motion Potion and Stone Breaker.
These included:
- Motion Potion: Animated product demos highlighting gut health and daily energy benefits.
- Stone Breaker: Educational carousel ads emphasizing detox and kidney support.
Ad copy focused on trust, simplicity, and daily wellness to improve first-time conversion rates.
2. Targeted Audience Testing
Campaigns were segmented by product line and audience type — testing creative resonance with existing supplement buyers, wellness-focused lookalikes, and cold audiences interested in natural health.
This structure allowed Omneky to quickly identify high-performing segments and shift spend to the most efficient campaigns.
3. Continuous Optimization and Creative Iteration
Omneky monitored results weekly, adjusting based on CTR, CPC, and ROAS. Top-performing creatives were scaled, while underperforming variations were replaced to maintain engagement momentum.
Results
Strong Launch Engagement
- CTRs improved from under 1% to 1.22%–2.24% after the new product creatives launched.
- Average weekly clicks rose to 356, a 12% week-over-week improvement in engagement.
Efficient Spend and Conversions
- Weekly ad spend remained stable around $700–$800, but purchases increased to 7–8 per week.
- Motion Potion and Stone Breaker became the top-selling SKUs from Meta campaigns, driving consistent conversions and strong ROI.
- Average ROAS improved to 1.34–2.27x, signaling better product-market fit and creative effectiveness.
Key Factors of Success
Key Takeaways
- New creative launches successfully introduced flagship products to new audiences and improved engagement metrics across the board.
- Omneky’s full-funnel strategy allowed Life Enhancement to maintain spend efficiency while improving performance consistency.
- Product storytelling and benefit-forward visuals were key to converting first-time customers and building awareness in the supplement category.
Next Steps
- Expand creative testing to include user-generated content and testimonial-style videos for Motion Potion and Stone Breaker.
- Test bundle campaigns to cross-sell complementary supplements.
- Scale top-performing assets into Meta Advantage+ Shopping to maximize reach and efficiency
Conclusion
Omneky’s data-driven creative and strategic support helped Life Enhancement successfully launch Motion Potion and Stone Breaker, achieving higher engagement, efficient spend, and improved ROAS across Meta Ads. The collaboration established a strong creative foundation for scaling new product launches and driving sustainable eCommerce growth.