While the changes to how we monitor and track creative have experienced a veritable revolution over the past decade, the means by which we create ads and content has remained relatively immobile. The ...
The Omneky Blog
For over 50 years, creative has been stagnant. The recipe is as follows: put a few creative people in a room with qualitative opinions and get them to guess. But, the work of creating a Facebook ad, f...
Nielsen's CMO survey found almost 75% of CMOs don’t trust their creative's ability. While Forrester's found that nearly two-thirds of them miss business targets. At the same time, marketers spen...
Predictive analytics is becoming a popular tool for optimization in recent years. And, there are many AI tools like Omneky offering some form of intelligent prediction—whether they’re anti...
It’s become something of a fanaticism for today’s marketers to praise the use of personas. No matter if you’re in the B2B, direct-to-consumer, or SaaS space, using a persona of some ...
It sounds obvious: Your customer has the final say as to whether your ad is successful. A million competing impulses and preferences get played out in their final decision: to buy or not to buy. Lucki...